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Advertising on Making it Lovely


Making it Lovely reaches more than 100,000 unique visitors and receives 400,000 page views per month. In addition to direct traffic, Making it Lovely has over 30,000 daily subscribers, 19,000 Twitter followers, 14,000 Facebook fans, 8,000 followers on Instagram, and 33,000 followers on Pinterest.


Making it Lovely was named one of the 50 World’s Best Design Blogs by the London Times Online, and one of the Top 50 Design Blogs for Moms by Founder Nicole Balch’s work has been featured in Better Homes & Gardens, The Chicago Tribune Magazine, Time Out Chicago, ReadyMade, Everyday with Rachael Ray, CS Interiors, and other publications.


Making it Lovely attracts a large worldwide audience, but the average reader is female, American, and between the ages of 25-34. More demographics can be found at Quantcast.

Nicole Balch, founder of Making it Lovely, also writes for’s Family Style section, Glidden’s My Colortopia site, and Better Homes & Gardens’ Style Spotters blog.

Rates & Specs

There are several advertising options on Making it Lovely designed to fit a variety of businesses.

Options A and B are available to small businesses, blogs, and independent shops only (please fill out the form below for rates, or to inquire about eligibility). Your ad can also be designed for you, for an additional fee. The medium rectangle spots and wide skyscraper are open to all, but they must be purchased through Federated Media. You will be billed via PayPal when purchasing directly through Making it Lovely.

We offer additional advertising opportunities as well, including giveaways and sponsored posts and content series. Please contact us for more information.

Advertise on Making it Lovely

To advertise in the premium ad spaces (300×250 medium rectangle or 160×600 wide skyscraper), please contact Federated Media.