I want one.* And if you want one too (you do), I suggest you buy it the day it comes out, which is September 13.
Fair warning, be prepared to pay a lot for shipping. Also, these tend to be pretty bikes, but perhaps not of the highest quality for heavy use.
* Yes, I know I already have a Target designer collaboration bike from Liberty of London. But come on. This is equally, or perhaps more amazing.
Rebecca @ beautiful square feet
August 17, 2011 at 2:26 pmWow! That is one beautiful bike! I also really love the plain seat and handle bars – classic!
Making it Lovely
August 17, 2011 at 2:32 pmMy Liberty bike has that too. It’s a nice touch.
Ali
August 17, 2011 at 2:27 pmThis new bike is cute….
But, I love the Liberty pink bike you bought last year! That is my DREAM bike! :)
~ Ali
Making it Lovely
August 17, 2011 at 2:32 pmIt is pretty dang cute. :)
abby
August 17, 2011 at 2:28 pmI’m definitely hitting up my target on September 13th bright and early! I’m not as interested in the bike as I am the clothes. Do you know if everything will be available online at midnight? I might stay up late for that.
Making it Lovely
August 17, 2011 at 2:31 pmI stayed up past midnight for the Liberty of London launch, but nothing was up until much later in the day. I don’t know if this one will be similar.
melvel
August 18, 2011 at 9:43 pmWhen I went online during the LOL launch, a lot of the items I wanted were sold out quickly :( I hope they put the items up at midnight this time around.
Ali
August 17, 2011 at 2:28 pmThe bike pattern looks so similar to your office rug!
~ Ali
Making it Lovely
August 17, 2011 at 2:31 pmI know!
Pol
August 17, 2011 at 2:43 pmThat is just gorgeous – I love my old purple bike dearly – but this is soooo tempting :)
Rosie
August 17, 2011 at 4:16 pmDoes anyone know how much this one costs?
Making it Lovely
August 17, 2011 at 9:24 pmI don’t know, but my bike last year was $200. Plus another $90 to ship.
kgc
August 18, 2011 at 5:00 pmIt’s $399 and only available online, according to the target website. Also a tip – target’s in bigger cities tend to put their collections out earlier than the launch date – I have found items up to two early already for sale on the floor….
rose campion
August 17, 2011 at 5:57 pmJust a dissenting point of view. Paint jobs scratch and chip in real life use of a bike. Its really the last thing you should look at when picking a bike. Also, the quality of bikes from Target tends to be dismal at best. Also, if you look at the design of the frame itself, at least to me, it looks kind of awkward and not very lovely. Great paint job, terrible bike.
On the other hand, for a bit more money, you could have a real Italian bike with gorgeous lines on the frame, like an Abici. Or buy a Dutch bike like Gazelle Basic and get something that is stunnng to look at, even in basic black but will last you the rest of your life, comes with built in rack and generator lights, is built like a tank for hauling stuff around. And it’ll ride way better than any Target bike.
I think for me at least, good design has to go deeper than a pretty paint job, especially when it comes to something like a bike.
rose campion
August 17, 2011 at 6:04 pmFor what it’s worth, my dream bike is the Bella Ciao Neorealista. Now that is a lovely bike.
http://www.bellaciao.de/en/?page_id=983
Making it Lovely
August 17, 2011 at 9:26 pmThanks. Admittedly, I know very little about choosing a bike. You’ve started me off on some research, wherein I go further and further down a little internet rabbit hole of beautiful bikes…
rose campion
August 19, 2011 at 12:59 amMay I recommend the blog Lovely Bicycle to you? The blogger is getting in road cycling right now, which isn’t really what you’d be interested in, but her earlier posts have a lot of great info on picking a truly lovely bicycle. The bike review section is great.
http://lovelybike.blogspot.com/
Melissa
August 17, 2011 at 6:03 pmI second the quality warning. My sis-in-law bought the lib of london one & it shipped to her with a bent fork. The fork was bent like it had been in a cyclist/auto wreck. Dunno how that happened, but she ended up taking it back.
They’re absolutely adorable, but super heavy. If they made them in steel-framed free/fixed IRO frame with deep V colored rims for that price point, I’d be all over it!
Making it Lovely
August 17, 2011 at 9:28 pmEek! Mine was in good shape, I just hear over and over about how “it’s not a good bike.” I’ve been looking into bikes and specs all evening now.
rose campion
August 19, 2011 at 12:38 amTo be fair, it’s probably no worse than other bikes from Target.
pea
August 18, 2011 at 2:04 amThis is a beautiful bike. And I like that it has Missoni written all over it without having Missoni written all over it – if you know what I mean!
Kelly in DC
August 18, 2011 at 8:29 amThe bike is priced at $399.99 is is going to be available exclusively online. http://latimesblogs.latimes.com/home_blog/2011/08/missoni-target-.html
dawn
August 18, 2011 at 8:31 ami think it’s a pretty sweet bike + if you’re going to do only light riding, it would hold up okay. it’s affordable + fun :)
can’t wait for the rest of the line especially clothing + housewares too + happy for once i live in the sticks with a target; usually less competition than the larger cities!
Jen
August 18, 2011 at 10:45 amI’m in love!! These are so pretty! It would probably be a nice upgrade from the bike I’ve had since high school!
Antoinetta
August 18, 2011 at 11:14 amIf you are going to have your kids on your bike,(kids love that), quality is a must. Think about ‘gears’, especially if you live in an area with hills! It’s easy to hurt your back if you get the wrong kind of bike with a big (precious) load like that.
That is one of the reasons most Dutch bikes are so sturdy and decked out with all kinds of nifty stuff but mostly it is the main transportation for a lot of moms in Holland. One kid up front with windscreen, one in the back and your groceries go in the basket and saddle bags. Now I know this is not a realistic thing in some parts of the states, I found that out myself moving here from Holland so I do miss that, besides its good for your leg muscles! Hahaha!
Now for decorations, I know in Holland you can by kits with stickers to trick out your bike but many of us duchies just helped themselves to whatever was around the house, like a bright bandana or any kind of fabric to wrap around your saddle to liven it up. Also used a lot of different color electrical tape to go around your frame, spray paint is always an easy fix with some free hand painting on top of it. And if you want to go all out, flower streamers will cute the whole thing up! Just always keep in mind that your reflectors and lights have to be seen!
Carla
August 18, 2011 at 11:42 amI want I want. But I don’t need :(
Clair
August 31, 2011 at 9:21 amI am pretty sure that anyone who buys the bike knows that it is “target quality” and isn’t expecting something top of the line. Like me, for example. I ride my bike to work and back (just a few miles) and already have a cheapie bike to begin with. This one makes me happy. I hope I can score one!
Annie
September 8, 2011 at 10:54 amOMG. Enough said.
Bobbi
September 24, 2011 at 1:54 pmI am selling both my Liberty of London and Missoni bikes on eBay (now)…starting bid is basically what they sold for in the store. Not looking to make a huge profit like most people, just feeling icky after watching how ugly & mean people were getting at the Missoni launch. After having spent the last year gazing lovingly at my Liberty bike (it’s so beautiful), it’s time to say goodbye. I’ll use the money towards a plain bike with no hard feelings :)
Becoming a Bike Person - Making it Lovely
August 3, 2018 at 1:17 pm[…] have what is apparently not a very good bike (I know it is not top of the line and people have not hesitated to tell me so), but I don’t have a lot of knowledge in that area. It’s comfortable and easy to ride, […]