I intended to take only a brief maternity leave from my stationery shop, Pink Loves Brown, after August was born. Just as I had done with Eleanor. The first time around, I closed for six months, and I foolishly thought that I could reopen much quicker the second time around. I was a WAHM already — I’d been around the block! I knew what to expect! Six months? Let’s go for six weeks!
I didn’t know what to expect. The shop stayed closed a little longer. Then a lot longer.
We considered reopening the shop last year when Brandon lost his job, but we decided against it. The blog, and the opportunities that came along with it, would support our family far better than my stationery line. Going full-time here has gone well, and so I quietly (finally) closed the shop a couple of months ago. I don’t know why it took me so long to write about it. I shuttered something that was successful, which is a hard thing to explain. I sometimes think of the way I write about our life as having my hand on the five-second delay, not because I’m hiding anything or afraid of letting something slip, but because havings a tiny bit of distance helps me get perspective. Closing the shop was difficult. It was a huge part of our lives.
I started my stationery business in 2005, after requests started picking up from friends and family (and friends of family) to design invitations. Like many new stationers, I became interested after designing my own wedding invitations. After a few custom invitation projects, I realized that I was more interested in creating a line of greeting cards and stationery, and so I focused my attention there. The shop did well, and picked up a fair amount of press coverage. I came out with new design collections every 4-6 months, and promoted them on the blog and through my shop’s newsletter. Over time, I added buttons, magnets, bookplates, and paper suitcases to my shop’s wares.
We finished the basement with the intention of moving my studio down there (along with creating the laundry room, play room, and storage space). We did move everything downstairs, but only utilized the space for personal use. There are only so many hours in a day. The time I devote to work, time away from Brandon and the kids, needs to be spent as productively as possible. That meant letting the shop go and closing that chapter. I know it’s not a surprise, and that I should have come to this point much sooner, but here we are.
In an effort to clear out my inventory before we move, I’ll be selling the remainder of my paper suitcases for the next week. All sales will be final, and only the paper suitcase category will be active. Everything else in the shop will be listed as “out of stock,” but I do still have plenty of inventory left. So all of the other stuff you see in the shop? Freebies, with purchase! Bonus goodies will be included with each order, grab bag style.
(And if you’re a local stationer in need of card stock, envelopes, or cellophane card sleeves and boxes, let me know. You’re welcome to my surplus of supplies if you’ll come pick it up.)
Some of you have been reading for a long time, and you probably remember when the shop was open. Some of you have even been customers! The shop was a huge part of this blog’s journey, and whether you’re new here or have been around since the beginning, thank you.
Update: The paper suitcases are now sold out (I’ll ship everything out by Monday morning at the latest), and someone will be picking up the surplus supplies.