I’d like to talk to you about the monetization of blogs, and specifically of my blog, Making it Lovely. I announced a new sponsored project earlier this week and the responses were mixed. I feel that it’s important to address the negative sentiments that were expressed.
I am approached daily with offers of items for reviews and giveaways, free trips, sponsorships, and various advertising opportunities (such as text links). I politely decline nearly all of them. To imply that I am thoughtlessly and greedily accepting every freebie that comes my way is hurtful and insulting. I have always taken great care to be ethical, honest, true to myself, and true to my readers. I don’t publish anything that I’m not proud of, and I hold myself to a high degree of integrity and accountability. This blog would be very different if I were only in this to make money. I have always been very selective, choosing only to work with companies that I have used or would use personally regardless of compensation. And now that I’m able to work with a sponsor to share a new project with you that I wouldn’t have been able to otherwise? I think that’s wonderful.
Many have lamented the fact that so many blogs are being monetized, and they would prefer to see them remain free of advertising. I respect those individuals that blog without any form of payment, but I also have respect for those that have been able to be fairly compensated for the lovely sites that they have created. It takes a considerable amount of time, effort, and money to keep a blog like Making it Lovely going. I pay for childcare so that I have time to write and edit original photos for the blog. I have upgraded my web hosting to ensure that the site loads quickly and without problems for every visitor. I am always taking time to file away ideas, thinking of new ways to share inspiration with you, and documenting projects for the blog. I’m honored and amazed everyday that Making it Lovely has taken off the way it has, but you must know that there is a lot of work involved.
I am lucky to be able to earn an income via my blog. I have been working toward it for years, and I’m proud of all that I have accomplished. I will continue to accept advertising and explore new sponsorship opportunities in a mindful and responsible way, and I thank you for your support.