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How My Blog Went From a Hobby to a Job

As I mentioned yesterday, there are several topics to not discuss in polite company: money, politics, and your stance on wood finishes. Since I have already, at various points, touched on the other two, why not go three for three and talk about finances?

I’ve held a job, self-employed or otherwise, since I was sixteen. I have been an amusement park ride-operator, a handy(wo)man, a telephone surveyor, a face painter, a babysitter, a record store clerk, a muralist, a bookseller, a web designer, a stationer, and a blogger. Most of those overlapped. For instance, I worked at the bookstore while also face painting for the village events in Oak Park, the combination of which somehow led to my being awarded Employee of the Year for Downtown Oak Park! I didn’t even know that was a possibility, but I gave a brief, awkward acceptance speech at the end of a TIF meeting, and was presented with a plaque. (It used to hang in our apartment bathroom, because that’s a pretty funny thing to see when you visit the loo.)

I’m sure you can tell from my résumé of odd jobs (literally) that I have been raking it in!

Brandon and I were married in 2004. I started my stationery shop in 2005, and I began offering web design in 2006. Making it Lovely began in 2007, and I had intended for it to be a complement to the shop and design business, but mostly just a fun place to chronicle what we were doing as we moved into our first house together. Over time, the blog became successful, and I was able to earn some advertising revenue. Each year, the balance of our finances changed a little (2008 took a hit from doing the National Stationery Show — ouch), but Brandon’s job was always the anchor.

PieCharts1

He and I had dreamed of the day he would be able to quit. Steadily, each year, we grew a little closer. Then, in January 2012, we were pushed over the cliff when he lost his job. We weren’t ready to make that leap, and we scrambled for a while. Slowly though, I began to find my footing with the blog and its potential to support us, and in September 2012, I wrote about our decision for Brandon to stay home and watch the kids while I worked full-time on the blog.

Though our income is now fully funded by Making it Lovely, I have tried to diversify the sources as much as possible. Keep reading for a breakdown of how this blog supported us in 2012.
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Now We Are Six

The blog, that is. Here’s a look at what I’ve shared over the last six years here on Making it Lovely.

2007

Making it Lovely: 2007

2008

Making it Lovely: 2008

2009

Making it Lovely: 2009

2010

Making it Lovely: 2010

2011

Making it Lovely: 2011

2012

Making it Lovely: 2012

Thank you all for following along, whether you’re brand new here or have been reading since the beginning. I’m fortunate to have such lovely readers — truly.

Let’s Hear It

Making it Lovely is now six years old. (Wow!) To celebrate, I’m turning a little introspective. I’ve put together a condensed timeline with all that has happened and been documented on Making it Lovely over the last six years. There will be a post about what I’ve learned, and I’ll also be sharing a post about how my blog went from a part-time hobby to a full-time job that supports my family of four.

Today though, I have a favor to ask of you. My last reader survey was in 2010, and I’m sure much has changed since then. I would like to know what you love, or don’t love, about Making it Lovely, and I’d appreciate your honest feedback. Would you please take my 2013 reader survey? I’ll share a summary of the results next week, for the curious.

Please take Making it Lovely's 2013 Reader Survey

A Look Back at 2012

Brandon lost his job while I was out of town for Alt Summit last year. We were nervous and worried, and it threw our family dynamic out of whack. After several months, we decided that Brandon would become a stay-at-home dad, and I would try to support the family through my blog and other writing opportunities.

Throwing myself into the blog, full-force, brought about amazing things, but it was scary too. I was the sole breadwinner — realizing a dream of mine to support the family — but I had plenty of fears and doubts. I questioned my past academic failures and non-traditional career path. I was afraid, but I forged ahead. Now, as I look back on the year, all seems right and we’re in a good place.

I worked hard on the business aspect of my life, but I also actively sought opportunities to cross off a few of my Lovely Life List items. I put aside my fear of water and took the Chicago architecture tour by boat. I’ve never considered myself to be athletic, but I did the Color Run 5K. I helped break a world record on roller skates with some of my roller derby ladies. I learned that maybe I don’t have such a black thumb after all. I gave a keynote speech (and visited Canada). I met and interviewed Martha Stewart.

Next up on the list to cross off? Sequins. Watch out, 2013.

This past year, I also experimented with something new for the blog: working with a contributor. I had watched as other blogs have grown (sometimes rapidly) by adding more content and expanding from just the original author’s voice, and I thought it would be a good model to follow. I had been wanting to bring more craft content to the blog (like my handpainted clothespin dolls or my colorblock Christmas trees), and I felt like it was a good time to bring on a contributor to share more of these types of posts.

Andrea Howe was a fantastic addition, bringing us posts like this neon table setting and tutorials like how to make a statement necklace (which has been pinned over 27,000 times to date!). I love Andrea and was grateful to have such a wonderful experience with a contributor, but ultimately I decided that I felt best keeping this space 100% my own. I may be missing out on potential growth by not being able to produce more than one post per day right now, but it feels like the right decision.

Playing with Daddy

And of course, throughout all of the professional and personal highs and lows, I decorated my house and doted on my kids. As Eleanor and August continue to grow into their own little persons, I feel myself becoming more protective of their individuality. Their stories are theirs to share one day, when and if they choose to do so. They aren’t gone from my blog and I’m sure I’ll always share my life with them here to some extent, but I want to respect their privacy too.

Pink Christmas Tree

I’m still working on my house to-do list, but I’ve already changed out my coffee table, painted my vintage nesting tables, made progress on the bathroom, and switched up the dining room. My home office was featured in a magazine, and my home was photographed for a Christmas magazine issue to come out next year. I also went to New York and did three apartment makeovers in three days, which was amazing and exhausting.

I think that last phrase sums up all of 2012 for me quite nicely. Amazing and exhausting. Here’s to what’s next.

Pink Christmas Tree with Pailettes

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