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How My Blog Went From a Hobby to a Job

As I mentioned yesterday, there are several topics to not discuss in polite company: money, politics, and your stance on wood finishes. Since I have already, at various points, touched on the other two, why not go three for three and talk about finances?

I’ve held a job, self-employed or otherwise, since I was sixteen. I have been an amusement park ride-operator, a handy(wo)man, a telephone surveyor, a face painter, a babysitter, a record store clerk, a muralist, a bookseller, a web designer, a stationer, and a blogger. Most of those overlapped. For instance, I worked at the bookstore while also face painting for the village events in Oak Park, the combination of which somehow led to my being awarded Employee of the Year for Downtown Oak Park! I didn’t even know that was a possibility, but I gave a brief, awkward acceptance speech at the end of a TIF meeting, and was presented with a plaque. (It used to hang in our apartment bathroom, because that’s a pretty funny thing to see when you visit the loo.)

I’m sure you can tell from my résumé of odd jobs (literally) that I have been raking it in!

Brandon and I were married in 2004. I started my stationery shop in 2005, and I began offering web design in 2006. Making it Lovely began in 2007, and I had intended for it to be a complement to the shop and design business, but mostly just a fun place to chronicle what we were doing as we moved into our first house together. Over time, the blog became successful, and I was able to earn some advertising revenue. Each year, the balance of our finances changed a little (2008 took a hit from doing the National Stationery Show — ouch), but Brandon’s job was always the anchor.

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He and I had dreamed of the day he would be able to quit. Steadily, each year, we grew a little closer. Then, in January 2012, we were pushed over the cliff when he lost his job. We weren’t ready to make that leap, and we scrambled for a while. Slowly though, I began to find my footing with the blog and its potential to support us, and in September 2012, I wrote about our decision for Brandon to stay home and watch the kids while I worked full-time on the blog.

Though our income is now fully funded by Making it Lovely, I have tried to diversify the sources as much as possible. Keep reading for a breakdown of how this blog supported us in 2012.
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Maternity Leave: Pink Loves Brown

It’s about time to take a little leave of absence from my shop, Pink Loves Brown. My due date is a mere ten days away, but I’ll be accepting orders through Friday. If you’ve had your eye on anything, now’s the time to place your order!

The Pink Loves Brown Gift Guide

It’s back! I’ve made it easy to get gift ideas and shop by price in my shop, Pink Loves Brown.

Gifts Under $5 Gifts Under $10
Gifts Under $25 Gifts Under $40

I know a lot of us are feeling a little more budget-conscious these days, so I’m happy to have so many awesome and reasonably priced items in my shop. Bookplates and stationery can be personalized for free (as always), so the gifts just feel that much more special. And hey, lookee here…

Yes, I’ve added several new colors of paper suitcases to the shop! A quick heads-up: If you’ve had your eye on the light pink, light blue, or dark brown paper suitcases, act quickly because once those are gone, they’re gone for good.


A Discount for Making it Lovely Readers

A special discount just for my lovely, lovely readers! Enter “lovelyholiday10″ to take 20% off through the end of the day, December 01.

Style: November ’10

Clearly I’m looking forward to the holidays. Velvet! Sparkle! Gold! Ruffles! Although, I tend to dress this way on normal days sometimes too…

I love dresses like this one paired with black tights because they’re effortlessly stylish. There’s a maternity version here, but it might need cinching in the waist. Red nail polish would take this look over the top, so I’d wear pink to keep it sweet and a little more casual. Plus you’d look so cute when you pull out your ‘best-ever-oh-my-god-where-did-you-get-that’ pocket mirror! (That was a shameless plug for my own shop, I know.) Lilac earrings and a fuschia velvet clutch add a little more color, while the shoes and ring bring in the shine.

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