I just got back from a weekend away in San Francisco with an inspiring group of fellow bloggers. While at dinner, a few of us were talking frankly about living with so much of our lives online. “Is it difficult to know where to draw the line?” someone asked us. “To know what’s suitable for sharing?”
The other women (whom I know and admire, and whose blogs I love reading) both answered immediately. Yes. It’s hard. There has to be a balance of being aspirational and approachable. They talked about consciously adding in a few ‘oops’ moments to some of their posts, to counter the possible air of perfection. And they get it — I get it. Nobody wants to read the blog that makes someone feel bad about themselves, and nobody wants to be the person causing those feelings.
“I probably include too many ‘oops’ moments,” I joked. “Maybe I’m not aspirational enough!” I mean, that rug? I don’t know about it. I’m having second thoughts, which is probably annoying to you guys. It’s annoying to myself. But I do something, I get excited, and I share. The layout of the library? It’s tricky. Incorporating all of our home’s oak and fir? I’m doing my best to do it justice. Sometimes I know exactly where I’m going with the design of this house and sometimes I’m figuring it out along the way, and perhaps I share it too soon before I’ve got it all sorted. But that’s what’s fun about having this space. That’s what I love writing about, and that’s what keeps me happy day after day and excited about blogging here.
For a long time, I thought I was doing it wrong. I watched people grow their businesses by taking on contributors and assistants, by posting more frequently, by analyzing results. More. Bigger. Better. I thought I needed to follow suit, and I learned that it wasn’t for me. There are so many rules and tricks to blogging with the intent to grow, often as quickly as possible (it is literally my job to teach them). Remain relatable. Include photos of yourself X% of the time. Work Pinterest with tutorials and the right image formats. And you know, the formulas work! But they also lead to burnout (and I do include that caveat in class as well, lest I lead my twenty-year-olds astray). Other bloggers do what’s right for them and I love to watch and learn, but ultimately I need to do what works for me even if it isn’t ‘the right way’ to do things. This blog is dear to me and incredibly important to our family as it’s our income, but I want it to succeed in a way that feels true.
I think about spaces. I think about our home, and the fictional fifteen other homes I would decorate if time and money and locations were unlimited. I think about style and the easy reinvention of a wardrobe that comes with a great new pair of shoes or a killer dress. I think about turning out amazing meals and mixing the perfect drink and having children that will eat quinoa as easily as they will Coco Wheats. I have an idea of where I’m going but I make mistakes and I share as I go because that’s life, not a business strategy. I’m so appreciative of having people alongside me, even as I waffle, rethink, redo, and correct. That’s life, and that’s part of the fun.
Photo taken over the weekend at the beautiful Stable Café in San Francisco. Note the burned out light bulb. ‘Oops.’